AI IDEA-TO-REVENUE PRODUCT PARTNER · UK
From idea validation and MVP scope to AI-assisted build, production readiness, launch and first revenue.
AI PRODUCT CONSULTANTAI MVP DEVELOPMENTAI APP DEVELOPMENTFRACTIONAL CPO
I'm Andrew Crossley, a UK AI product consultant and product partner. I help non-technical founders validate an AI idea, decide what to build, create the MVP, take Lovable and other AI-built prototypes to production, and get the product in front of paying customers. For teams with engineers, I also provide senior AI product strategy and fractional product leadership.
300+
venues recorded for Wocal
£2.7M
reported Wocal pre-money valuation
AI · SaaS · Marketplaces
product evidence across different models
START WITH WHERE YOU ARE
You do not need to know whether you need a product manager, developer, consultant or fractional CPO. Start with the situation you are in and the outcome you need next.
HOW I WORK
The goal is not to produce more artefacts or more features. Each stage should create enough evidence to justify spending more time and money on the next one.
Start with the customer, the problem and a commitment signal. A fast build only helps if you are building the right thing.
Cut the first release to the shortest path from user intent to a result they care about and can repeat.
Treat access, data boundaries, failure recovery, AI evaluation, cost and analytics as part of the product rather than post-launch cleanup.
Put the product in front of matched users, test pricing or another commitment signal, then let the evidence decide what gets built next.
FREE DIAGNOSTIC
Use the free 20-question AI App Launch Readiness Score to check customer evidence, access and data, reliability, AI quality and cost, and commercial launch readiness. No email gate.
EVIDENCE OVER CLAIMS
Product work is easier to judge when the unknowns are stated as clearly as the wins. These pages show what was built, why, what is proven and what still needs evidence.
Founded and led the product from 2020 to 2025. The site records growth to 300+ participating venues and a reported £2.7M pre-money valuation.
Read the Wocal case studyThe case studies document the customer, hardest product decision, what was deliberately not built, what is validated, what is still unproven and the next test.
See the case studiesExperience across Just Eat, Sage and Echo U sits behind the product work, so pricing, customer behaviour, sales friction and retention are considered alongside the interface and roadmap.
About AndrewPRODUCTS I HAVE BUILT
I use my own products to test the same decisions I make with founders: who the first customer is, which journey matters, what should be removed, how the business earns and what evidence should determine the next build.
Mobility • Marketplace • Workplace SaaS
A workplace and community carpooling platform designed to match passengers with drivers already making substantially the same journey, reducing commuting costs, parking pressure and unnecessary vehicle journeys.
AI • Voice • Vertical SaaS
An AI receptionist designed for trades, clinics, salons and appointment-led businesses. It answers calls, identifies customer intent, qualifies enquiries and moves suitable customers toward an appointment or callback.
Music Technology • Creator Economy • AI
A direct-to-fan music ecosystem exploring digital ownership, independent artist commerce, music learning, AI-assisted creativity and physical-digital collectibles.
THE NEXT DECISION
Tell me what you are building, what stage it is at and what is currently stuck. If the right answer is a smaller scope, a review rather than a rebuild, or no engagement at all, I will say so.
EXPLORE NEXT
Every stage from first idea to first revenue, mapped end to end.
Done-for-you six-week build turning a founder idea into a launched AI app.
Read moreFree 20-question check for customer evidence, access and data, reliability, AI quality and commercial launch readiness.
Read moreHow a shared-travel marketplace was scoped down to one journey worth building.
Read moreThe seven-stage framework that takes an idea to first revenue.
Read more