How quickly can you start?

Usually within two weeks of the discovery call, sometimes sooner. I keep engagement slots open rather than booking months out.

Contract or fractional, which do I need?

If you have a specific product to build and no in-house product lead, contract usually fits better. If you already have momentum and need senior ownership a couple of days a week, fractional is the better fit. We'll work this out on the discovery call.

Do you work with non-technical founders?

Yes. Most of my founder clients are strong on the commercial or domain side and need someone to turn that into a shippable product and a defensible roadmap.

Do you write code, and which AI tools do you use?

I'm hands-on enough to scope, prototype and evaluate AI features properly, including model choice and evals, but I'm not billing as a developer. See the AI product manager and idea-to-MVP pages for how I work with build teams.

IR35 and UK contracting, are you set up for this?

Yes, I contract through my own limited company and can work inside or outside IR35 depending on the engagement. We'll confirm the right structure before you engage me.

UK-based in South Shields, and I work remotely worldwide. Occasional on-site days can be arranged for UK-based teams if that's useful.

What happens after the engagement ends?

You keep everything: the roadmap, the documentation, the backlog, and a team that knows how to run the process without me. Some clients move from contract to advisory to keep a light-touch check-in.

Andrew Crossley

AVAILABLE NOW · REMOTE WORLDWIDE

Hire an AI Product Manager

Contract, fractional and advisory engagements. Available now for founders shipping AI-first products.

Message on LinkedIn Email me

Remote worldwide · UK, US & EU hours
Starting within 2 weeks
AI-first stack

WHAT YOU GET

What you get when you hire an AI product manager

Most teams don't need another generalist product manager writing tickets. They need someone who has actually built and sold an AI-first product, made the call on which model to use, and lived with the consequences of that decision in front of paying customers. That's the work I do, as an AI product manager and as an AI product consultant when the need is shorter and sharper than a full engagement.

Hiring me isn't about adding headcount. It's about compressing the time between "we have an idea" and "we have something customers use and pay for." If you're pre-product, that usually means running the idea-to-MVP process end to end. If you already have a product and a team, it means slotting in as a fractional Chief Product Officer and giving your roadmap the same discipline I built the Crossley Method around: fewer things, shipped properly, measured honestly.

You get a product lead who has founded and scaled a company, not just advised one, plus someone currently building at the earliest stage and inside AI-specific product work day to day. That mix means I can talk fundraising, pricing and hiring as easily as model evaluation and prompt design, and I won't pretend the two are separate problems.

ENGAGEMENT TYPES

Three ways to work with me

Contract

3-12 month full-time contracts embedded in your team as an AI Product Manager. Discovery to launch.

Fractional

1-2 days per week on a monthly retainer. Product strategy, AI MVP delivery and roadmap ownership.

Advisory

Monthly advisory for founders and product leaders: roadmap review, hiring, model choice, evals.

DECISION HELP

Engagement models compared

	Contract	Fractional	Advisory
Commitment	Full-time, embedded in your team	1-2 days per week	Monthly touchpoint
Typical length	3-12 months	3+ months, rolling	Ongoing, month to month
Best for	A specific product to build or ship, with no in-house PM	Founders who need senior product ownership without a full-time hire	Teams that already have a PM but need a second opinion on strategy, hiring or AI
Indicative cost	Quoted per engagement, based on scope	£4k-£10k per month	Fixed-scope audits from £4,000

FIRST WEEK

Week one deliverables

A product audit: what's built, what's used, what's not
An opportunity map: where the effort-to-impact ratio is best
An evaluation plan for any AI features, so you know what 'good' looks like before you ship
A prioritised backlog, ranked against your commercial goal, not a wish list
A one-page strategy document you can share with your team or investors

TO MOVE FAST

What I need from you

Access to real customers or users, not just internal opinions
A decision-maker in the room, or fast access to one
Access to your analytics, however rough
A clear commercial goal for the engagement
A willingness to ship on a regular cadence rather than wait for perfect

CREDIBILITY

Products I've shipped and led

Wocal

Founded Wocal and served as Founder & Chief Product Officer from 2020 to 2025. Scaled the SaaS platform to 300+ venues and a £2.7M pre-money valuation. This is the full arc: zero to product-market fit, pricing, team, and a fundraise, not a single feature ship.

Co-Ride

Founder & CPO of Co-Ride, a community carpooling platform, from November 2025. Currently pre-seed. Early-stage work here covers problem definition, MVP scope and the first cohort of users, the exact stage many founders bring me in at.

CallFlow AI

Product work on CallFlow AI, an AI receptionist for trades, clinics and salons: call answering, lead qualification and 24/7 booking. This is where the AI product management is most literal — model choice, evaluation and shipping a voice product people trust.

HOW ENGAGEMENTS WORK

From intro call to shipping

Discovery call

30 minutes. What you're building, where the friction is, what a good outcome looks like.

Scoped pilot

Two-week scoped engagement with a defined artefact, usually a validated MVP or roadmap.

Ongoing cadence

Continue on contract, fractional retainer, or advisory, whichever fits your stage.

QUESTIONS

Frequently asked questions

How quickly can you start?: Usually within two weeks of the discovery call, sometimes sooner. I keep engagement slots open rather than booking months out.
Contract or fractional, which do I need?: If you have a specific product to build and no in-house product lead, contract usually fits better. If you already have momentum and need senior ownership a couple of days a week, fractional is the better fit. We'll work this out on the discovery call.
Do you work with non-technical founders?: Yes. Most of my founder clients are strong on the commercial or domain side and need someone to turn that into a shippable product and a defensible roadmap.
Do you write code, and which AI tools do you use?: I'm hands-on enough to scope, prototype and evaluate AI features properly, including model choice and evals, but I'm not billing as a developer. See the AI product manager and idea-to-MVP pages for how I work with build teams.
IR35 and UK contracting, are you set up for this?: Yes, I contract through my own limited company and can work inside or outside IR35 depending on the engagement. We'll confirm the right structure before you engage me.
Remote or on-site?: UK-based in South Shields, and I work remotely worldwide. Occasional on-site days can be arranged for UK-based teams if that's useful.
What happens after the engagement ends?: You keep everything: the roadmap, the documentation, the backlog, and a team that knows how to run the process without me. Some clients move from contract to advisory to keep a light-touch check-in.
How do we start?: Email andrew@andrew-crossley.co.uk or message me on LinkedIn, or use the contact page. I reply within 48 hours and we'll set up a 30-minute discovery call.

Ready to talk?

Email, message me on LinkedIn, or use the contact page. I reply within 48 hours.

LinkedIn andrew@andrew-crossley.co.uk Contact page

EXPLORE NEXT

Continue the journey

Every stage from first idea to first revenue, mapped end to end.